Honestly, online casino affiliates and Facebook (FB) do not get along very well. If you have a successful FB page for your website, then consider yourself a very lucky exception, and know that all those hours of your life you considered stolen away by social media granted you a thorough understanding of what people like…
Is the world of world of content marketing roaring towards a head-on collision with the law of supply-and-demand? That's the suggestion blogger Mark Schaefer made in a recent posting titled, Surviving 'Content Shock' and the Impending Content Marketing Collapse. Schaefer's thought is that there's an exponentially larger amount of content on the web every year,…
Establishing a worthwhile presence on social media can feel like a real time suck, especially when you're first getting started. That's why plenty of casino affiliates never bother with Twitter, and other social networks in the first place. But conquering Twitter does not have to consume all your free time. In fact, a recent posting…
The mobile revolution is quickly proving to be more than just hype as tablets and smartphones eat up more and more of our screen time. No matter where you are in the world, or what gaming vertical you're chasing, you simply can't avoid putting together some kind of mobile marketing effort. It doesn't have to…
The Unlawful Internet Gambling Enforcement Act (aka UIGEA) is something all online casino affiliates have heard about, and if you haven't you definitely need to, and that is why CAP is hear to help. Let's admit it, this piece of legislation was the Congress' way of giving us all a prostate exam, day after day…
Every year casino affiliates are able to access an increasingly complicated river of information that's become known as, Big Data. While this river of data can make targeting micro-niches and demographic slivers a lot easier than it was a few years ago, sometime it seems like you need an engineering degree just to open the…
Are some online casino operators and advertisers posing as as affiliates to gain link juice from Google? That's the accusation a poster, who goes by Football Affiliate, over at Affiliate Guard Dog (AGD) is suggesting. Football Affiliate's provocative claim has sparked a debate on the popular advocacy site about that fine line between black and…
What's the best premium for converting mobile players? According to a new study from Commercial Intelligence, as reported on in EGR Mobile, deposit bonuses and free money pots are the top attraction for smartphone and tablet based gamblers. The study, which queried more than 2,000 mobile gamblers across the U.K. last July and asked them…
Are you getting the maximum ROI you can form your media buys. If you're not, you're not only throwing cash out the window and missing out on some giant leaps in media buying technology. It's not necessarily a simple a task to get going, but once you've take a few basic steps, you'll be able…
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
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