In a word, yes. And it's not just random speculation, the number has been proven in one of Direct Marketing Association's studies. But let's not get caught up in the number itself. What it signifies in plain English is that in spite of the fact that we're living in the age of social media, email…
The Kentucky Derby, a.k.a. The Fastest Two Minutes in Sports, is approaching faster than the well-conditioned colts that run it. That’s great news for sports betting affiliates because the Run for the Roses is one of those events that appeals to huge demographic slices, not just your run-of-the-mill sports bettors. (No offense to run-of-the-mill sports…
Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. Basically, if you know sponsored content then you know native advertising as well. In other words, native ads are nothing more than advertorials that are meant to look like they're organic content (for…
Good website design is all about keeping end-users moving towards a pre-determined conversion goal, like depositing cash or providing contact information. But, all too often, affiliates create website dead ends that halt the conversion process in its tracks. Avoiding website dead ends is all about keeping that end goal in mind and giving your readers…
It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world, and affiliates need to understand the basic principles behind it…
Congratulations! You've just dreamed up, and actually developed, an amazing mobile app that's a potential gold mine. But don't sit back and start counting your cash just yet, the hard work of developing and executing a marketing plan that actually delivers customers is about to begin. It won't be easy but, if done correctly, proper…
Predictive lifetime value is a metric that allows casino affiliates and operators to identify their most valuable customers and market to them accordingly. It's a marketing tool that advancing rapidly thanks to the power of big data, but it's also something that's been around in one form or another for a pretty long time. Casino…
Comedian Jerry Seinfeld may hold the key to affiliate marketing success and his secret has nothing to do with "nothing." That's what super affiliate John Chow suggests in a recent blog posting titled, The Seinfeld Strategy for Making Money Online. Though Seinfeld is best known for a show that's, "about nothing," he's anything but a…
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out, and what seems to be a great campaign idea on paper, often backfires in the real world. These five campaigns, for example, didn't go all that well.…
There are two routes that may suggest that it is time for you to add a second language to your website: You have a penetrated a second market niche and the NEED for it arises. This means that you already have a built audience that speaks another language. For American affiliates, this audience will usually…
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