One of the biggest challenges casino affiliates of all stripes face on a daily basis is generating content. The content beast is one that must be fed continuously and those who ignore it do so at their own peril. Generating content is, of course, an expensive and time consuming prospect. That's where user generated content…
Most reputable content producers go out of their way to produce articles, blogs and reports that live up to Google's standard of high quality content. After all, when Google can unleash an update like Panda, that devastated the content ecosystem of the day, their definition of high quality content is worth knowing. But do you…
If you're doing business on the internet, you're doing business with Google. And if you're doing business with Google, you have to do business by Google's rules, and you have to live with Google's ever-changing algorithm updates. These updates, which happen almost continuously, range from the completely unnoticed to earth-shattering (Penguin, we're looking at you).…
How much consideration do you give to SEO when you're crafting a piece of content? If you're like most casino affiliates, you've probably got it in the back of your head, but may still be a bit fuzzy on the details. That's unfortunate because details matter to the legions of search bots that crawl your…
How well do your content marketing and SEO strategies get along? Is one driving the other or do they both exist in different worlds with very little overlap? These may sound like abstract questions, but if you're serious about driving traffic to your digital properties, you'll want to make certain that your SEO and content…
How would you describe your long-term content marketing plan? If you're like most web publishers, you use terms like, long haul, slog, or ongoing torture. But it doesn't have to be that way. Sure, content marketing can feel like drudgery, that's why it's up to you to insure that your content plan is continually refreshed…
Have you ever felt a deep sense of dread when the words, "launch a new blog," appear on your content marketing plan? If you have, you're hardly alone. Launching a new blog from the ground up is one of the toughest jobs in the web publishing world, and it's also utterly unavoidable. The most challenging…
Since the dawn of the world wide web, publishers have been told one Golden Rule over and over - content is king. This mantra has been repeated by everyone from Bill Gates to Matt Cutts. Now that we've moved on Web 2.0 (or 3.0 or whatever we're actually at) some SEO experts are wondering if…
Content is the heart and soul of any digital marketing operation and anyone who has been in the business for any length of time should have a sizeable archive of older content. Fortunately, all that old content doesn't have to gather dust like the contents of a hoarder house. There are a number of easy,…
How do you feel about really digging inside your customer's brains to come up with a content marketing strategy that really works? If you answered, "yes," you might want to start digging into the weird, wild world of neuromarketing. According to Tech Target, neuromarketing is: ...the study of how people’s brains respond to advertising and…
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