Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
What is the most important component of an effective content marketing plan? Is it painstaking attention to nuances of the H1 tag? Does it involve a commitment to using your keyword a certain number of times in each paragraph? The short answer here is, no. Effective content marketing marketing strategies are built around quality content…
When it comes to creating a successfully blog, a blog that will rise above the crowds of competition on today's web, there's no getting around the value of organic search. Rising above, in this case, involves getting ranked for your chosen keywords. While this may seem like a daunting proposition to the novice, that's because…
Website migration is a stress inducing experience for most SEO consultants and content marketing professionals. After all, it takes a lot of time and effort to build up page-rankings and not very much time to lose them completely while migrating to a new server. But it doesn't necessarily have to be that way if you've…
US President Donald Trump dove into the realm of SEO forums this week by providing his opinion on Google search results and their alleged bias towards positive news about him. But like so many other SEO newbies, Trump seems to be operating with a fundamentally flawed notion of how search engines actually work. In a…
How many times should you be using your keyword in any given blog posting? If you're willing to answer that question with a number, chances are you've been duped by one of the biggest frauds in SEO, the myth of keyword density. The myth of keyword density state that there is a magical percentage of…
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