Over the past couple of years, video content has become increasingly popular and is now something that Google considers a ranking factor. YouTube has gone from strength to strength, and the likes of TikTok and Twitch have provided huge opportunities for content creators. Creating video content can be a little tricky for online casino and…
When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
When running your affiliate business, you may find yourself questioning whether you should post content weekly, monthly, daily, or even several times a day. It’s a difficult question to answer, too, because the truth is that it really depends on the type of affiliate site you are running and the content your audience is seeking.…
If you want to become a successful affiliate marketer, you must learn how to build an audience and grow traffic to your website. Doing so can seem like a daunting task if you’ve never created an online business before but, in reality, there are many ways of building audiences and generating site traffic. The internet…
The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…
Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…
One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…
One of the best ways of figuring out exactly what your customers are thinking is to actually ask them through a survey. Thanks to a plethora of free and easy-to-use survey tools, unleashing the hidden power of surveys is a whole lot simpler than it once was. Here are a few tips to help get…
If you're like most web publishers and casino affiliates, you've probably got something of a love/hate relationship with online reviews. After all, online reviews give every customer, no matter how irrational or he or she may be, an open forum to blast your business to smithereens. But they also let your most satisfied customers work…
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