If there's a single lesson that casino affiliates can take away from the last year's worth of gambling and affiliate marketing headlines it's this: change is a constant. Between the rise of mobile gaming, social casinos and new regulated markets; as well as new SEO standards from Google, casino affiliates found themselves in a rapidly…
Before the Internet Age, brand management was a marketing field that didn't seem all that relevant to smaller businesses, but that's just not the case anymore. Thanks to social media and a bevy of options for user-created content, a single bad review or negative posting can send your revenue into a tailspin. That's why savvy…
Casino affiliates have never had an easy time implementing white hat link-building strategies that Google covets because it wants nothing to do with the gambling business. That, and the lingering effects of Penguin, have left plenty of publishers with a gaping hole in their SEO plans where paid links, link exchanges and article directories once…
[caption id="attachment_37709" align="alignright" width="201" caption="You get the idea."][/caption] SEO strategies are hardly something you can set on autopilot and forget about (though plenty of web publishers do exactly that). If you really want to stay ahead of the game, you'll want to be constantly re-evaluating, re-jiggering and tinkering with your SEO plan. In a recent…
Is the age of the fake online review drawing to a close? Several SEO companies were hit with some big fines as part of their settlement with the New York Attorney General's Office for their role in peppering the Web with fake reviews. The 19 companies targeted in the investigation were using offshore freelancers to…
Stepping outside of the box is a great way to of injecting some life into your web marketing and content efforts and here are some great non-gambling resources to help you do just that. 1. Buzzfeed -This hive of viral content is an excellent place to kill some time (maybe too much time) while coming…
1. Don't post a pageview counter on your site if you're not getting many pageviews. - DaveMerry 2. Use Google's "test your mobile site," tool to evaluate your mobile site. - rmeeeuwsen 3. Use smaller logos on mobile site than you would on your desktop-focused sites. - Arjun 4. Use the alt= tags to promote…
As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some cases they even pay! But the question is, what do they pay for? What is it that they do with your players that spark so much generosity…
As both an affiliate and an affiliate manager, I’m consistently observing both ends of the business spectrum. Although more diverse in day-to-day operation, the overall goal of gaining gambling traffic and converting this is fundamental to both business areas. Affiliates are very flexible with content and are not held back by corporate restrictions, therefore they’re…
Although online gaming and the casino niche in particular is not highly seasonal (like Black Friday offers, Christmas gifts and so on), some fluctuations can be noticed. And if you don't act on them in any way, you can be leaving a lot of money on the table. What we advise you to do in…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
