Affiliate marketers are the main target of a significant domain auction by Above.com. The auction, which runs until February 14, features more than 60 domains that should be appealing to a wide variety of affiliates. Of particular interest to gambling affiliates are a few gems such as casinoplayersclub.com; moneysweepstakes.com; and londonforex.com. There are a also…
Geo-targeting is moving to the masses thanks to some new functionality on the Google AdWords Enhanced Campaigns dashboard. That's huge news for affiliates who want to harness the power of geo-targeting for their search engine marketing campaigns. All this new geo-targeting firepower gives advertisers an opportunity to pick apart end-user location data in the same…
Who's your biggest competition when it comes to converting players? If you mentioned that super affiliate you ran across at last year's LAC or a behemoth like PokerStrategy.com or SportsbooksReview, you might want to guess again. According to a recent posting by Steve Woodruff on MarketingProfs.com, people aren't your biggest competition by a long stretch.…
Is big data the real deal, or is it just another B.S. buzzword used to shill consulting services and massive infrastructure upgrades? That's the question blogger Peter Houston asked in a recent posting titled, Getting past the Big Data bullshit and it's something that even the smallest casino affiliates and web publishers should be asking…
E-mail marketing is a meat-and-gravy kind of web marketing that can drive serious traffic and create highly engaged customers. The trouble with e-mail marketing is that you can't put it on autopilot and let it fly. Creating conversions via e-mail, it turns out, is all about maintaining a good relationship with customers by continually offering…
Can small-time casino affiliates increase their marketing and advertising return-on-investment (ROI) by thousands of percentages by simply spying on their competition? That's what blogger Kfir Moyal is suggesting in a very interesting posting titled on PerformanceInsider.com titled, Improve ROI By Thousands of Percentages. According to Moyal, your overall ROI can increase dramatically if you're willing…
[caption id="attachment_38496" align="aligncenter" width="305" caption="A list you don't want to be on."][/caption] E-mail blacklists, like the kind run by Spamhaus, are a godsend for consumers but can be a nightmare for businesses. That's because even innocent mistakes, like typos in an e-mail address, can land them on the list and getting off a blacklist is…
Traditional SEO Will Continue to Wither Though Google is a pretty secretive company, it's also one that tends to telegraph its punches. Over the past few years it's made no secret of its distaste for the SEO business and updates like Panda, Penguin and (to a lesser extent) Hummingbird just hammer the point home. Throw…
A lot of web publishers and affiliates think Google doesn't do much to help SEO efforts but, according to a recent blog posting on SearchEngineLand.com by Susan Kelly, that's not really true. In her posting titled, 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy, Kelly outlines how SEOs can use Google's own equipment…
Unrealistic Expectations It's been six months and you're still not a super affiliate, what's wrong with this picture? What's wrong with this picture is that you've got some seriously unrealistic expectations about what it takes to make it in this business. Establishing a really good site that's loaded with the kind of content that turns…
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