Ad viewability (sometimes called ad verification) is a web advertising metric that not only tells advertisers how often their ads are being seen, it also tells them how effectively they're using their ad dollars. Given the fact that, according to an Integral Ad Science study, as many as half of all web advertisements are never…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
Congratulations! You've just dreamed up, and actually developed, an amazing mobile app that's a potential gold mine. But don't sit back and start counting your cash just yet, the hard work of developing and executing a marketing plan that actually delivers customers is about to begin. It won't be easy but, if done correctly, proper…
Comedian Jerry Seinfeld may hold the key to affiliate marketing success and his secret has nothing to do with "nothing." That's what super affiliate John Chow suggests in a recent blog posting titled, The Seinfeld Strategy for Making Money Online. Though Seinfeld is best known for a show that's, "about nothing," he's anything but a…
Is the world of world of content marketing roaring towards a head-on collision with the law of supply-and-demand? That's the suggestion blogger Mark Schaefer made in a recent posting titled, Surviving 'Content Shock' and the Impending Content Marketing Collapse. Schaefer's thought is that there's an exponentially larger amount of content on the web every year,…
St. Patrick's Day is rapidly approaching and its strong connection to the Luck of the Irish makes it a no-brainer for casino affiliate promotions. If you're looking to cash in on the pot of the gold at the end of St. Patty's rainbow, here are a few places where you can start the search. Paddy…
Are you getting the maximum ROI you can form your media buys. If you're not, you're not only throwing cash out the window and missing out on some giant leaps in media buying technology. It's not necessarily a simple a task to get going, but once you've take a few basic steps, you'll be able…
Search retargeting is a close cousin of ad retargeting and is a great opportunity for affiliates to get a second chance at converting runaway players. If you're not familiar with how retargeting works, it's actually a fairly simple concept. Though the execution can be a bit more complicated. Retargeting serves up ads for your sites…
Retargeting ads are a great way of keeping your websites on the radar of potential players you weren't able to convert on their visit. The danger with this hot new web marketing tool is the danger of simply blending into that oh-so-busy web woodwork. This problem was the subject of a recent posting on MarketingLand.com…
User generated content has been a rapidly growing force in Internet marketing since the Web 2.0 era began right around 2004. Sine then, user generated content sites like YouTube, Facebook and a host of others have dominated the digital landscape. In the casino affiliate world, a few sites like PokerStrategy.com have embraced the concept (with…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
