Gambler’s Book Club - The Gambler's Book Club is a Las Vegas institution that 's been connecting players and books since John F. Kennedy was President. Their podcast covers a wide range of gambling-related topics and is top-heavy with author interviews. By packing their podcasts with plenty of interviews, they've been able to offer unique…
Dan Bilzerian - If you're looking for a crash course in absolutely dominating Instagram in every way, shape and form, just talk to Dan Bilzerian. He's a multimillionaire, professional poker player whose lavish lifestyle makes Calvin Ayre look like frumpy suburban mom. Bilzerian's non-stop photo feed is packed with snaps of his massive collection of…
Branding your casino affiliate marketing sites so that they stand out from the crowd is both a challenge and a necessity for affiliate partners of all sizes. When done correctly, smart branding campaigns can show off your site's personality while leaving a lasting impression in your player's minds. That's a very big deal and, with…
Autumn is the time of year when cooler weather has players heading indoors to enjoy some quality time at their favorite online casinos or wagering on their favorite sports. For affiliates who are looking for new revenue streams, fall is the perfect time of year to add a new casino or sports book to their…
Creating conversions has always been the end game in affiliate marketing and, in today's ultra-competitive market, it's a job that's never been tougher. Between Google's ever-shifting SEO standards and corporate competitors, smaller affiliates can't be subtle if they want to grab a piece of the igaming pie. In short, the days of polite CTA's and…
Transitioning your current desktop players into mobile app players is a profitable but daunting proposition for casino affiliates. On the one hand, mobile conversions help boost revenue streams and player retention by keeping your players on your sites. On the other hand, affiliates who offer their players a less-than-stellar mobile experience risk losing those players…
Marketing performance management is a fairly new business practice that's taking on a formidable task that's plagued the business world for decades. That task is nothing less than measuring the effectiveness of business marketing strategies and optimizing them for maximum efficiency. For businesses, of all sizes, that have struggled with getting an accurate sense of…
Mobile apps are the new Wild West of the igaming world but, like their historic counterpart, they offer as many pitfalls as rewards. Plenty of igaming operators and affiliates have ventured into costly mobile app projects that are currently gathering virtual dust because they simply didn't connect with their intended audiences. So what's the solution…
How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don't know the answer to this question, you may be alienating some of your most promising conversions without even realizing it. For example, do you know what time of day tablet usage reaches its peak? Or…
Is performance a factor you're considering as part of your next major website overhaul? If it isn't, you might want to revisit the issue. According to a recent infographic from MarketingProfs.com titled, The Website Experience Consumers Value Most, a full 52% of consumers say performance is the factor that matter most when visiting a website.…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
