In the past 12 months, podcasts have become hugely popular. They’re easy to listen to and don’t require sitting in front of a screen for extended periods of time. For casino and sportsbook affiliates, podcasts offer an excellent opportunity to raise awareness and take their business to the next level. But what makes for a…
The igaming industry is built on the hope that everyday people can predict the future. Every day, millions of players try their luck at deciding whether a ball will fall on red or black; or whether their favorite sports team will by 10 points or lose by five. Of course most of us know that…
Becoming a successful casino affiliate involves a lot of hard work; long, lonely hours in front of the computer; and little in the way of thanks at the end of the day. Well, it doesn't have to be that way. Casino affiliates who want to take a few shortcuts and make life a lot easier…
Social media content will have a much more prominent place in Google SERPs with the completion of an, as-yet-unnamed, Google update. The update, which is being reported on by the SEO press, is being rolled out slowly and could be a big boon for web publishers with a strong social media presence. Specifically, the search…
The mobile market has exploded over the past year in just about every industry you can imagine. From advanced mobile payment systems that make gliding through checkout lines a breeze to social casino apps, mobile is everywhere you look. There's no question that mobile is on the march, the real question is, "Where's it heading?"…
Re-targeting Sees its Day The days of casting out a wide net across the Internet and hoping it came back full of players are coming to an end. Today's Internet is a world filled with elusive customers who swim in and out of your market space at will. That's where ad re-targeting comes into the…
Earlier this year, AskGamblers founder Igor Salindrija had a flash of inspiration and decided to completely redesign his signature site. Over the next few weeks, Salindrija poured his heart and soul into the project. He put in long hours; compiled a design bible to keep himself on track; and came up with an entirely new…
By the end of this year, nearly one out of every four people on the planet will own a smart phone. If you're interested in having better access to this group (which clocks in at around 1.8 billion people) you need to get serious about mobile optimization. Not only is mobile optimization a lot simpler…
Blog comments are something of a double-edged sword for web publishers. On the one hand, user engagement is a great marketing tool that builds solid relationships with the people who are buying your goods and services. On the other hand, responding to comments can chomp off big bites of your workday and, sometimes, cause real…
You don't have to be in business on the web very long before you start realizing that successful SEO, content marketing and social media tactics shift on an almost daily basis. Unfortunately, clinging on to obsolete tactics, especially the ones that once worked so well for you, is the online equivalent of shooting yourself in…
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