When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…
Google is by far the most popular search engine in the world, and it’s probably the first you go to as a consumer but also as an affiliate business owner. Almost by habit, affiliates create content with Google in mind and vary rarely give thought to the other search engines out there. What’s more, if…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
Whether you think SEO is dead or not, that company called, Google, still probably has a lot of pull on your day-to-day web marketing activities. What follows are a few headlines from January, 2015's SEO, Google Update, PPC and content marketing news that might have slipped past you while you were busy trying to figure…
