As Americans become more comfortable with regulated sports betting the parlay has emerged as one of their most popular betting options. That love of a string of connected wagers has been great news for operators like BetMGM, who announced in a recent earnings call that they've seen a 200 percent increase in NFL parlays this…
One of the biggest challenges for operators looking to launch live dealer operations is how can they truly replicate the land-based casino experience? Playtech and MGM Live are combating that problem by broadcasting their live dealer play directly from the MGM Grand in Las Vegas. Christian Stuart Senior Vice President and Head of Interactive at…
BetMGM is partnering with Gannett Co. Inc. on a multi-year media partnership that covers hundreds of print and digital outlets. It's a massive deal that co-mingles traditional sports media and player acquisition across a massive media landscape. Under the terms of the deal, BetMGM will be providing betting odds, moneylines, spreads and over/unders to Gannett…
BetMGM is renewing and enhancing its commercial partnership with the Newcastle United football club. While the deal is important for both partners, it also signals BetMGM's desire to become a major player in the British gambling market. Under the terms of the deal, BetMGM will remain Newcastle's official betting partner. That arrangement includes the usual…
BetMGM is breaking new ground in the never-ending arms race that is the US gaming industry as it announces a first-ever partnership with X, the social media platform formerly known as Twitter. It's a deal that puts BetMGM front and center on the radar of anyone searching X for sports betting odds. It's also a…
BetMGM and the National Hockey League (NHL) are extending their gaming partnership in a multi-year deal that was announced this week. The deal includes plenty of screen time for BetMGM on NHL broadcasts, league-branded casinos, and an educational element focusing on issues related to problem gambling. When gaming operators team up with professional sports leagues,…
BetMGM has signed comedian Chris Rock to promote the launch of their UK online gambling and sportsbook properties across a variety of media platforms. The company is looking to harness Rock's name brand star power, as well as his cache as a Vegas Strip performer, to help establish the brand as a sort of online…
BetMGM is partnering with the NFL to provide extensive sports betting content and data during Football Night America (FNIA), the popular pre-game segment of the even more popular Sunday Night Football. It's a move that will put BetMGM's logo, and content, in front of a massive US audience every week. The centerpiece of the deal…
BetMGM is partnering with the Carnival Corporation to provide casino gaming in as many 50 of the cruise line's ships. It's a deal that expands BetMGM's footprint to international waters at a time when US operators are already enjoying the fruits of a booming domestic gaming market. Under the terms of the deal, BetMGM will…
BetMGM, and every other US-facing sports betting operator, are fighting desperately to carve out territory in the red-hot US market. That means operators are taking every opportunity they can find to get out in front of potential customers, while exploring new venues for getting to those customers. That's why the new strategic partnership between BetMGM…
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