There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
It's reported that 40 percent of Black Friday shopping in 2013 was done through mobile devices. Is there a more legitimate proof that mobile marketing is indeed a thing and that it brings serious results? Probably not. And that's why you really should invest in mobile marketing campaigns if you haven't already. Here are some…
According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone's belt. So today, we're taking a look at some of the most effective strategies out there. 1. Cross-Channel Promotion Works The average CTRs on email are…
Mobile marketing is great technique for drawing in new customers, but did you know it's also an excellent tool for retaining your current customers? Casino affiliate who can successfully mix mobile marketing strategies are with best practice push notification techniques, can get a lot more mileage out of their core player base. According to a recent…
Mobile is more than important in today's online space. In fact, in a couple of years, we'll see the majority of users accessing the web through mobile devices. For that reason alone, every site owner has to take care of their mobile presence. Yet as it turns out, not everyone realizes this. So today, we…
If you're one of those people who like to explore different opportunities when it comes to promoting your affiliate offers then you've surely looked into the mobile app space already. In general, apps are all fine and dandy, but the problems start when you try developing a purely gambling-centered app and then putting it in…
Ever since online marketing has entered the mobile space, there have been problems with tracking user behavior effectively. And "effectively" is the keyword here. Basically, the problem with mobile is that there are many possible actions every user can do with their device. For instance, there's browsing the web through a mobile browser, there's installing…
Google's main mobile platform - Android - is constantly on the rise, attracting more smartphone and tablet owners. The system isn't as popular as iOS among developers yet, but it certainly can't be neglected as something that affiliates need to understand and get familiar with if they want to expand their businesses to new audiences.…
It seems like these days everything is about mobile and being on your prospective customers' phones. To be honest, it's hard to argue that mobile isn't important for the marketer of today. And there's nothing better than getting your hands on some fresh traffic sources that will help you make your affiliate business grow. So…
Many affiliates, and almost all beginner affiliates, decide to handle SEO on their own - as an in-house project. Even though standard SEO is a pretty well-defined set of practices and strategies, mobile SEO is still a big question mark. To make matters even worse, there are also additional things standing in our way that…
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