What would you do if your highest earning casino affiliate partner shut down? Do you think you'd be able to recover the money they owed you? How quickly do you think you'd be able to recover your lost revenue streams with a new partner? Unfortunately, this is a scenario just about everyone who has been…
Advertisements for weekly fantasy football sites like DraftKings and FanDuel were everywhere during the 2014 NFL season and all that advertising money really paid off. Both sites posted major earnings for the final quarter of 2014. According to reports on CalvinAyre.com and Gambling911.com, DraftKings and FanDuel earned $40 million and $37 million respectively during the…
Casino affiliate website design is a complicated business where even the smallest error can create a revenue-killing ripple effect. Even worse, most beginning affiliates (and even a few of the really experienced ones) frequently have no idea they've even made these mistakes. Rookie mistakes, and some guidance on fixing them, were the subject of a…
We really can't stress this enough, but if you haven't started experimenting with mobile yet (in your affiliate marketing campaigns) then you really need to. Here's 10 more mobile marketing statistics explaining why mobile is the thing to do in 2015. 1. 80% of Internet Users Own a Smartphone This is a piece of data that we needed…
When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…
We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…
The term "user-generated content" or "user-generated data" has been with us ever since 2005. It was around that time when site owners began experimenting with things like online forums, wikis, blogs, and other ways of letting their audience create content for them (what is user generated data / content). The results of this were hit and…
If you want to try social media marketing as part of your affiliate marketing efforts, there are obviously two main players on the market that you should look into first - Facebook ads and Twitter ads. But which is best? Which can be the better performing platform for you? Are your customers distributed evenly between the…
Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…
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