This post will provide top tips for how affiliates can negotiate the best deals with online gambling operators and their affiliate managers. Form strong relationships with affiliate managers There’s an old saying that goes, “You are who you spend your time with.” In short, the people you rub elbows with will impact your behavior, and…
The Swedish online casino market is about to change. On November 14th, the Swedish government removed gambling restrictions that have hampered and frustrated many players in the country, including a SEK5000 (£424/€491/$600) monthly deposit cap. But even with this concession by the governing body, there is a danger that overregulation of the online casino industry…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
There’s an old saying that goes: there’s more than one way to skin a cat. While some old sayings are hogwash, this one is spot on. There is definitely more than one way for gambling affiliate websites to drive traffic and earn revenue. That’s what this article is about: an often misunderstood content strategy called…
Sky Betting & Gaming (SB&G) is shutting down its casino affiliate marketing program in the wake of some scathing media coverage and a rapidly changing regulatory environment. It's a significant move that could signal seismic shifts in the casino affiliate marketing business. SB&G informed its affiliate partners of its decision on Monday in an e-mail…
New Jersey facing casino affiliates are being given a choice: quit doing business with offshore sites that aren't licensed in Jew Jersey, or get outta town. This Tony Soprano-style threat isn't as bad as all that. Affiliates have a quite generous 150 days to get in compliance before feeling the wrath of the New Jersey…
As of June 1, 2015, ChipSplit will be shutting down its affiliate program for good. Unlike many other affiliate programs that have shuttered in the past, ChipSplit says it will continue to pay affiliate for players they've already referred. While there certainly are detailed reasons of some kind or another behind the closure, they weren't…
If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. So let me ask you, are you ready to spend money on Facebook? Well, you're not really spending on Facebook per se,…
News in the iGaming and Sports Betting affiliate world moves fast.
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