Just a few years ago, duplicate content wasn't such an issue with Google. But gradually, the space has started to change with every new algorithm update cracking down on duplicate content harder and harder. Not only this, but human reviewers (employed by Google) were no longer impressed with duplicate content either. What it all comes…
Life as an affiliate can be very hectic, especially if you promote many different operators. You need to keep up with their promotions, your players, the affiliate reports, sending out emails to players, finding new ways of generating traffic, keeping up with Google’s algorithm changes, complaining to affiliate managers, and the list goes on. On…
[caption id="attachment_36119" align="alignright" width="150" caption="Michael Casselli"][/caption] Michael Casselli - Editor in Chief, iGaming Business and iGB Affiliate Michael Casselli's been around the online gambling business practically since the beginning. Back in 1996 he bounced around some ideas for the industry while completing his Masters Degree in Business at the University of London. After completing his…
If you're planning to launch a more advanced affiliate site or to expand your existing site, then the world of website development will soon become something for you to deal with. The trick to making the right decisions in it isn't to throw money at any new feature you come across and get it developed…
[caption id="attachment_36145" align="aligncenter" width="300" caption="We've got your money right here."][/caption] August might be a time for rest and relaxation in most industries but with regulated US gaming on its way and a serious race to establish mobile dominance, the igaming world was very busy as July wound down. Legal News Full Tilt Ready to Payoff…
We are excited to spotlight CAP’s Community Member of the Month for August 2013… Congratulations, orbetting! While orbetting has been a member of our affiliate marketing forums since late 2012, she has posed some great posts and asked some important questions around site building, WordPress and domains. We caught up with her to learn more…
Contrary to the search engines' propaganda and uninformed popular belief, cloaking or IP delivery is anything but dead! Cloaking 3.0 is more powerful than ever and continues to dominate the search engine results pages like no other SEO technology. So has cloaking evolved over the years? Of course it has - just like all search…
Although online gaming and the casino niche in particular is not highly seasonal (like Black Friday offers, Christmas gifts and so on), some fluctuations can be noticed. And if you don't act on them in any way, you can be leaving a lot of money on the table. What we advise you to do in…
[caption id="attachment_36086" align="aligncenter" width="300" caption="Boatfull of affiliates! CBG 2012"][/caption] Casino affiliates who are looking for networking opportunities and face time with affiliate managers should consider heading to the CBG Affiliate Weekend 2013 in Niagara Falls, Canada, August 16-19. CBG features a host of networking opportunities with fellow casino affiliates and affiliate manager; as well as…
We can all name at least a handful of techniques that are believed to have a positive effect on our conversion rates, but how many of them actually work in a real life scenario? Do pop-ups really work? How about branding elements? Direct and detailed calls to actions? Or better yet, how to increase sales…
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