Many affiliates, and almost all beginner affiliates, decide to handle SEO on their own - as an in-house project. Even though standard SEO is a pretty well-defined set of practices and strategies, mobile SEO is still a big question mark. To make matters even worse, there are also additional things standing in our way that…
[caption id="attachment_36659" align="alignright" width="245" caption="It's been a really, really messed up week for Gordon Taylor."][/caption] The igaming business is slowly starting to stir from its summer slumber as operators rolled out new offerings; Facebook announced a new commitment to quality; and Google slammed down hard on gambling apps. Here's the igaming news you need to…
The previous post in this short 2-post series was about the 5 do's, so now it's time to focus on the don'ts. Without further delay, here are the top 5 don'ts if you're starting out as an affiliate in the mobile casino space. 1. Don't Use Fancy JS Scripts, Flash Animation, or Elaborate Content JavaScript…
There's literally a thousand things that you can do when starting out in any new area or medium. So today, we want to talk about the mobile casino space and the top 5 "do's" affiliates should take care of when entering it. 1. Sign Up to The Right Affiliate Program This guideline might sound a…
Mr. Green Despite its decidedly Gaelic look-and-feel, Mr. Green actually began its life as a Swedish gaming site back in 2008. Since then, the cash-colored operator has branched out to serve markets across the globe. The company prides itself on sticking to basic casino games and doesn't stray too far from its core competencies. Affiliates…
[caption id="attachment_36530" align="aligncenter" width="300" caption="The game that started it all."][/caption] DoubleDown Casino is barely three years old, has only 80 employees, and yet is taking the social gaming market by storm. This little-social-casino-that-could has over 14 million daily users and was recently sold to International Gaming Technology (IGT) for $500 million. All those users -…
[caption id="attachment_36557" align="aligncenter" width="300" caption="Are you ready for some football?"][/caption] The National Football League (NFL) is unquestionably the most popular sport in the United States and every year NFL hype just seems to get bigger. This year's season opens on September 5. For sports betting affiliates, the 528 regular season, 10 playoff games and the…
[caption id="attachment_36548" align="alignright" width="220" caption="Wynn is ready to take on New Jersey."][/caption] As summer wanes, the Gambling industry is getting back to work with interesting news tidbits on all fronts. Not surprisingly, the rush towards regulated gaming in the United States is continuing full bore, while European operators continue entering the kinds of sponsorship deals…
There are many many different tests you can run on your affiliate site (homepage, specific landing page, etc.) to improve the overall conversions and, ultimately, grow your profits. Here, we've picked just 5 of them that should be relatively easy and fast to implement. For instance, you can set them up today and start receiving…
Whether we like it or not, 404 error pages are a common thing on every site that's been around for more than a year. No matter what we do, there's always this handful or even incidental 404 pages that seem to appear out of nowhere. It is, therefore, very important to have a good tactic…
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