Is rake back in online poker on the verge of extinction? Over the last several years the online poker industry has experienced a number of setbacks, specifically in the U.S. market. On April 15th, 2011 when the U.S. Department of Justice pulled the plug on the largest U.S. facing online poker sites, they also dealt…
CRM stands for Customer Relationship Management and it's a concept that's been with us for quite awhile. Various web-based, as well as traditional companies use different CRM systems to help them interact with, serve, and profit from their relations with customers. Depending on the type of business in question, the presence of a CRM system…
Arbitrage is a complicated financial term that can be boiled down to a fairly simple explanation, "buy low, sell high." Don't, however, let this simple definition camouflage the complexities of a classic financial technique that's found a home amongst affiliates who are looking to get an edge on the competition. [caption id="attachment_37182" align="alignright" width="300" caption="Arbitrage…
It’s safe to say that there's a myriad of social media platforms available online. And while a handful of them is the "success group," others are way smaller and cater to much narrower audiences. One of the services that’s worth taking a look at right now is ask.fm. Although it's gotten some bad press recently, it’s…
Right after Facebook, the most visited websites on the internet are search engines, whereby search engines, we actually mean Google. And Google’s popularity isn’t in any way accidental. For years, they have constantly improved their service to provide the best user experience possible. The fact that Google delivers quality content for anyone who uses their search feature is…
Lotus Affiliates Lotus Affiliates has been racking up some great reviews from the CAP readers who appreciate their high conversion rates and top notch affiliate managers. Between their Black Lotus Casino and Lotus Asia Casino affiliates have a ton of great HD games to promote. And don't let the name fool you, Lotus is a…
Latest Bingo Bonuses To the uninitiated online bingo must seem like a tough sell for sharp content but Latest Bingo Bonuses proves these folks to be dead wrong. The site (which is part of the Latest Casino Bonuses family) is packed with content that draws in players and builds excitement. Headlines like, Kitty Bing Player…
Is right now the worst time of year to be running a casino affiliate marketing business? If the chorus of postings and a recent poll from the CAP forums are any indication, the middle of summer is the worst of all. The challenge for gambling affiliates, no matter what side of the business they're in,…
[caption id="attachment_36972" align="alignright" width="244" caption="Minimums and quotas can cause serious frustration."][/caption] Are quotas and minimum player terms bad for affiliates? Ask any number of smaller casino and sports betting affiliates that question and you're likely to get an earful. In a recent article on Gaming Affiliate Guide titled, Why Quotas & Minimum Player Terms are…
Affiliate success, or any online business success for that matter is all about testing new things, tracking the right data, and then making educated decisions based on this data. So the only unknown element in this equation is indeed the data. What should we track when it comes to our site's performance? What is the…
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