If you’ve spent more than two seconds on a smartphone, you’ll almost certainly be aware of emojis by now. These are more than a way to spice up conversations with friends though; many companies have begun using such visuals in their marketing campaigns. But should you join them, and how can you use emojis effectively?…
If you’re old enough to remember the dot-com bubble, you’ll know all too well that website design was nowhere near as versatile as it is today. The primary focus was on functionality, and that’s still the case – but you can now make a website that looks good while also delivering a seamless user experience.…
Around the world, the topic of sustainability – and discussions about what we can do to help the planet – has become much more prevalent over the past few years. And now, it seems like many governments are beginning to act. Businesses have been held more accountable for their approach to sustainability, too, with consumers…
Customer demands change all the time, but we have seen significant shifts over the past two years. Covid-19 caused a shutdown of land-based sportsbooks and casinos in many countries, leading to more people choosing to wager and play online. Recently, Google released new insights that show what customers are looking for when searching online and…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
As the affiliate space becomes more competitive it is increasingly important to identify new ways to stand out from your rivals and leverage additional traffic sources. One such source is paid media, which is considered by some marketing experts to offer the greatest potential as it remains comparatively untapped. Paid media takes several forms and…
As more online gambling niches become saturated, affiliates are looking to additional verticals for opportunities and growth. One that has been relatively successful in Europe is the online lottery space. Online lotteries are also gathering pace in some US states, and it’s likely that more will get in on the action as regulated gambling continues…
For many businesses, the ultimate goal is to expand into new markets and this is no different for online sportsbook and casino affiliates. This is certainly the case as more countries embrace legal online gambling, opening up tremendous opportunities for growth for those willing and able to expand into these new markets. But taking already…
When looking to build a successful gambling affiliate business, having the right operators as your partners can make a huge difference in how well you do. But with so many brands out there, sifting through the bad to get to the good can be a challenge. While there are plenty of red flags you should…
It has become more important than ever to stand out as an online affiliate. And while blog posts and written content still have a place, many businesses are looking for additional ways to drive audience engagement. One of the most popular channels for increasing your online presence is YouTube. But improving your visibility is about…
News in the iGaming and Sports Betting affiliate world moves fast.
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