The 2014 London Affiliate Conference (LAC) is one the biggest event on the casino affiliate marketing event circuit, and it's also one of the best. This laid back event offers affiliates the perfect chance to build their business connections while blowing off some steam at some of the industry's best parties and cocktail hours. Here…
Google is buying bwin.party In the middle of September, a delicious rumor that Google was making an attempt to purchase bwin.party spread like wildfire through igaming circles. The story originated Daily Mail blogger Geoff Foster who speculated that Mountain View's interest in the struggling operator was fueling a huge jump in bwin stocks on the…
Google's main mobile platform - Android - is constantly on the rise, attracting more smartphone and tablet owners. The system isn't as popular as iOS among developers yet, but it certainly can't be neglected as something that affiliates need to understand and get familiar with if they want to expand their businesses to new audiences.…
The holiday season isn't necessarily high tide for casino affiliates, but it doesn't have to be a total bust either. Here are a few online casino bonus promotions that can goose your revenues before the Christmas goose hits the table. Red Returns - Ground control to casino affiliates: Red Returns' Major Tom Online Casino brand…
E-mail marketing is a meat-and-gravy kind of web marketing that can drive serious traffic and create highly engaged customers. The trouble with e-mail marketing is that you can't put it on autopilot and let it fly. Creating conversions via e-mail, it turns out, is all about maintaining a good relationship with customers by continually offering…
Over the last couple of weeks, I’ve been putting my sites through a rigorous audit in order to maximize user experience (UX), page views and conversions before re-investing further into my sites. In fact, one of my goals for 2014 is to focus on much more user experience, brand loyalty, coding and curate better content…
Can small-time casino affiliates increase their marketing and advertising return-on-investment (ROI) by thousands of percentages by simply spying on their competition? That's what blogger Kfir Moyal is suggesting in a very interesting posting titled on PerformanceInsider.com titled, Improve ROI By Thousands of Percentages. According to Moyal, your overall ROI can increase dramatically if you're willing…
This super affiliate started his business in an Oxford dorm room and built it into a major powerhouse in the online poker market. His primary site has around 5 million active members, 700 employees, a billion annual page views, and a really good reputation in the industry. Though he's still a relatively young man, he's…
Are poker affiliate partners like PokerStars too quick to shut down supposedly inactive accounts? That's the suggestion making the rounds on affiliate forums recently, and it's being asked about several poker operators, not just PokerStars. The issue bubbled up this week in a posting on AffiliateGuardDog.com titled, PokerStars now also close (sic) your account if…
Nowadays, Google AdWords offers a ton of features, and mastering them all has a learning curve. For that reason, there is a number of known challenges in ad tracking when running various pay-per-click campaigns. Today, we want to present 5 possibilities to kick-start your conversion tracking. 1. Track and Integrate Your Click-to-Call Ads If you've…
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