There's an interesting study done by Chitika - the online advertising and PPC marketing company. What they say is that the visitor coming to your site from search is more likely to click an ad than any other kind of visitor (including direct visitors, social media visitors, even people browsing your site internally). Chitika goes…
Who's your biggest competition when it comes to converting players? If you mentioned that super affiliate you ran across at last year's LAC or a behemoth like PokerStrategy.com or SportsbooksReview, you might want to guess again. According to a recent posting by Steve Woodruff on MarketingProfs.com, people aren't your biggest competition by a long stretch.…
Semantic search is based on algorithms that not only pay attention to the keywords when a user performs a search, but also try to understand the meaning behind those keywords. In plain English, this means that search is a lot more conversational in nature now than it was not that long ago. Ultimately, making the…
Mobile is more than important in today's online space. In fact, in a couple of years, we'll see the majority of users accessing the web through mobile devices. For that reason alone, every site owner has to take care of their mobile presence. Yet as it turns out, not everyone realizes this. So today, we…
If you're one of those people who like to explore different opportunities when it comes to promoting your affiliate offers then you've surely looked into the mobile app space already. In general, apps are all fine and dandy, but the problems start when you try developing a purely gambling-centered app and then putting it in…
Ever since online marketing has entered the mobile space, there have been problems with tracking user behavior effectively. And "effectively" is the keyword here. Basically, the problem with mobile is that there are many possible actions every user can do with their device. For instance, there's browsing the web through a mobile browser, there's installing…
We are excited to spotlight CAP’s Community Member of the Month for January 2014… Congratulations, cardplayerlifestyle aka Robbie Strazynski. Robbie has been a member of CAP since 2011, and is definitely an active engager in the forums! He is either engaging in useful discussions, posting great questions, and also contributing articles for the CAP blog!…
One of the main challenges when promoting your new mobile app is convincing users to sign up and register a new account so they can experience the full value of the app. The problem with this is not only that users simply don't want to be forced to remember yet another login and password. They…
Mobile gaming is an incredibly hot topic in igaming circles and is regularly touted as the greatest thing to happen to the business since the web itself. While there's plenty of evidence that mobile gaming is definitely on the rise, some voices in the industry are wondering whether the gap between mobile dreams and mobile…
A fact that every web publisher knows is that creating good content takes a lot more time than we'd all wish it did. And the worst part is that without good content, you won't be able to attract visitors through various social media channels, and probably even more importantly, you won't be able to attract…
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