Does anyone do any sort of traditional media advertising in this day and age, honestly? Well, okay... they do. But we're not talking about old-school offline businesses here, so they are out of the picture. Leaving the traditional methods behind us, among our online business (affiliate) friends, we all know that online advertising is one…
Search retargeting is a close cousin of ad retargeting and is a great opportunity for affiliates to get a second chance at converting runaway players. If you're not familiar with how retargeting works, it's actually a fairly simple concept. Though the execution can be a bit more complicated. Retargeting serves up ads for your sites…
Retargeting ads are a great way of keeping your websites on the radar of potential players you weren't able to convert on their visit. The danger with this hot new web marketing tool is the danger of simply blending into that oh-so-busy web woodwork. This problem was the subject of a recent posting on MarketingLand.com…
There are many ways in which you can do marketing work and planning for your affiliate business. One of the better ones, though, is to take a look at the current stats and predictions, and then build your operations according to the things that are actually going on. So today, we're taking a look at…
There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. Here's what you can do to get the…
Mobile casino gambling is growing at a breathtaking pace in all corners of the world as everyone and their brothers are getting their hands on smart phones. This isn't a vertical that's about to explode, it's a vertical that's exploding right now. But while operators and players are taking full advantage of the mobile gambling…
Casino affiliates who've been dabbling in social media know that there is a world of difference between Facebook and Twitter that goes far beyond character counts and likes. The two social media giants cover some very different demographic territory and each one has its own set of advantages and disadvantages. For examples, Twitter's mobile advertising…
Affiliate marketers are the main target of a significant domain auction by Above.com. The auction, which runs until February 14, features more than 60 domains that should be appealing to a wide variety of affiliates. Of particular interest to gambling affiliates are a few gems such as casinoplayersclub.com; moneysweepstakes.com; and londonforex.com. There are a also…
When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…
Geo-targeting is moving to the masses thanks to some new functionality on the Google AdWords Enhanced Campaigns dashboard. That's huge news for affiliates who want to harness the power of geo-targeting for their search engine marketing campaigns. All this new geo-targeting firepower gives advertisers an opportunity to pick apart end-user location data in the same…
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