Are some online casino operators and advertisers posing as as affiliates to gain link juice from Google? That's the accusation a poster, who goes by Football Affiliate, over at Affiliate Guard Dog (AGD) is suggesting. Football Affiliate's provocative claim has sparked a debate on the popular advocacy site about that fine line between black and…
According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone's belt. So today, we're taking a look at some of the most effective strategies out there. 1. Cross-Channel Promotion Works The average CTRs on email are…
While landing pages have been around for quite a while, the concept of responsive landing pages is rather new. Nonetheless, if you want to stay relevant in the growing mobile web, it's about time to look into this topic more deeply. To give you a good starting point, here are 12 interesting templates for responsive…
Affiliate Window got an early start on spring cleaning by kicking more than 150 "bad publishers" off its rolls, according to a report on Performance Insider last week. The mass ban came after repeated violations of the network's terms and conditions, mainly for what the company is call including, "bad practices." In addition to the…
What's the best premium for converting mobile players? According to a new study from Commercial Intelligence, as reported on in EGR Mobile, deposit bonuses and free money pots are the top attraction for smartphone and tablet based gamblers. The study, which queried more than 2,000 mobile gamblers across the U.K. last July and asked them…
It's a fact: Problem gambling is a reality of our industry, a harsh one. It is a reality that has trumped the progress of our industry because it causes fear and controversy at legislative rooms and can, truly, disrupt some people's lives. For a long time this topic has been extremely touchy in our industry,…
Are you getting the maximum ROI you can form your media buys. If you're not, you're not only throwing cash out the window and missing out on some giant leaps in media buying technology. It's not necessarily a simple a task to get going, but once you've take a few basic steps, you'll be able…
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
Advertising is an ever-changing space. Every year, there are new techniques to learn, and probably even more techniques to forget as they become obsolete. However, there's one channel in particular that continues to rise and introduce new opportunities consistently. Of course, we're talking about Facebook. When it comes to reach and viewer targeting, there's nothing…
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