Between Google penalties, legislative changes and negative press, it’s tough for fresh brands to make a splash in the casino affiliate space. In spite of these obstacles, Right Casino Media (RCM) has embarked on a new venture, applying a market comparison model to online gambling. Company Director David Merry explains… It’s no secret that the…
Apuquestadportivas.com Carving out a niche in the crowded Spanish sports betting market isn't easy but Apuquestadportivas.com is doing just that based on strong content and great web design. Apestasdeportivas.com serves all Spanish punters, but is especially friendly to less experienced players. This is a great strategy for building a solid brand that will be the…
Not that long ago - January this year - Gartner conducted a study on the state of the mobile app market. And while the market itself is in a very good condition, the individual app developers tell a different story. Gartner reports that less than 0.01 percent of mobile apps will be considered a financial…
Askgamblers.com Casino affiliates who also act as player advocates are also taking on a couple extra layers of challenges. After all, they not only have to keep their affiliate partners happy, they also have added responsibilities to their players. It's not an easy task but it's one that the Askgamblers.com have been doing since 2006.…
It's not always easy to transition from one gaming niche to another, but Chris Morton has proved that it can be done seamlessly... and more important profitably. Morton started out in the poker industry, but was quick to identify a massive opportunity in the binary options industry in Australia. Using education and videos as his…
UNITED KINGDOM - Bingo All-Stars There are so many super affiliates in the United Kingdom that picking out one, or even several, for special recognition is pretty tough. Last year we published a pretty substantial list of some of the UK's top affiliates and, to no one's surprise, bingo affiliates dominated the list. Folks like…
There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world, and affiliates need to understand the basic principles behind it…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. Marketers have quickly noticed the high CTRs and conversions that retargeting can bring when used creatively. And just to give you an idea of how big retargeting is becoming, nowadays, you can even…
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