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iGB Shortlist 2014: Best Newcomer Affiliates

betegy.com It’s fair to say that European football wagering market is pretty competitive. After all, soccer is the most popular sport on the planet. That makes standing out in the array of blogs and sites offering soccer picks a pretty formidable task. For betegy.com, superior design principles make their site really pop out in the…

How To Drive An Increase in Subscribers with Facebook Advertising

A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…

Cardplayer Lifestyle: A Content Marketing Case Study

[caption id="attachment_40317" align="alignright" width="300" caption="Cardplayer Lifestyle owner,  Robbie Strazynski"][/caption] Successful content marketing campaigns involves a lot of moving parts and a pretty significant time commitment. Besides creating the actual content, which is a big time suck all on its own, a good content marketing strategy involves elements of SEO, social media and other promotional tools…

Could Email Marketing Increase Your ROI by 4,300%?

In a word, yes. And it's not just random speculation, the number has been proven in one of Direct Marketing Association's studies. But let's not get caught up in the number itself. What it signifies in plain English is that in spite of the fact that we're living in the age of social media, email…

Top Binary Options Affiliates

binaryoptions.net.au Binaryoptions.net.au isn't just Australia's top binary options site, it's one of the top binary sites in the world. Despite its massive reach, this site still manages to keep its content both serious and accessible. The site is run by Chris Morton, an affiliate marketing and igaming industry veteran who has been in the game…

Analyzing the Mobile User Experience Is Crucial to App Optimization

Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. In fact it's often the latter part that's more crucial to your app's success. The core of the challenge is that you can…

Ladbrokes Leads in Mobile Product Satisfaction

Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. The original study / survey rated various operators across a number of specific parameters. The respondents…

Canada’s Top Gambling Figures

Amanda Brewer As the Canadian Spokesperson for Interactive Gaming Council (IGC), Toronto-based Amanda Brewer is the face and voice of the Canadian igaming industry. In this role, Brewer spends a lot of time working with provincial governments in an effort to bring players into regulated gaming markets and out of offshore sites. It's a big…

Facebook and Affiliate Marketing Relationship: It’s Complicated

If Facebook and the affiliate marketing industry were to post their relationship status on a Facebook page, it would almost certainly be classified as, "It's complicated." After all, gambling apps like Zynga's Texas Hold 'Em drove a lot of traffic to Facebook in its early days. Those early adopters became a pillar of Facebook's success…