There's a new pool of generic top-level domain names (gTLDs) being added to the world wide web. This will be done gradually throughout the year, and it presents both some great opportunities, but also some serious threats. Talking about the positives first, marketers and affiliates will have a load of new possible website addresses to…
Martyn Beacon: Affiliate Edge (Formerly CWC Affiliates) Martyn Beacon has been with Affiliate Edge, formerly CWC Affiliates, for about five and a half years and is a well known figure in the casino affiliate marketing world. If you've ever spent time with Beacon you know that he's in possession of a great sense of humor…
In the ultra-competitive gambling affiliate world, customer service is something that no one can really afford to ignore. After all, Internet 2.0 put the power of publishing in the hands of the people and it doesn't take much effort for a disgruntled player to sully your name forever. While anecdotal evidence of the power of…
Driving depositors to online casinos is a great way to earn money but it's not the only way affiliates can drive revenue. Take a look at these twenty tips for putting a little extra cash in your pocket and go out there and start earning. Cut waste - Whether it's an analytic tool you don't…
Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off, even if you just manage to make things better by tens of a percent. So here are 10 things you can…
Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
Native advertising has been a hot topic for the past year, and it continues to make the headlines this year as well (here, for example). There's a particular opinion circulating around that native advertising will soon see its demise. Does it remind you of anything? Like, for instance, "the death of blogging," "the death of…
Ask Gamblers Ask Gamblers has been a mainstay of the casino review scene for a long time and has built up a very loyal following, and plenty of industry accolades over the years. Site founder Igor Salindrija goes out of his way to make certain that Ask Gamblers' content and design never go stale as…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
Facebook advertising is a very intriguing option for casino affiliates who are looking to target specific geographic areas and demographic segments. Social advertising, however, is a different animal from traditional web advertising and the strategies and tactics that you've used successfully in the past may not play in the social space. For starters, Facebook users…
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