So we're back on the trendy topic of native advertising. But this time, we'll discuss some of the basic facts about native advertising and how it plays into the affiliate marketing space of today. Native Advertising - The Definition Defining native advertising is turning out to be surprisingly difficult. Many agencies like to put the…
Selling digital products on Facebook sounds like a great idea, until you actually start trying to make it work. Even though there are millions of people on Facebook, they are not at all preconditioned to click your affiliate links, so you need to get creative to convince them to do so. Here's what you can…
Thinking Small Though it sounds like motivational speaker buzz-speak, you don't have to settle for low conversions rates. According to a recent posting on Search Engine Land, the average conversion rate in most industries is somewhere 2.35% and the top 25% in those industries were converting at higher than 5%. The point here isn't that…
Taking care of conversion rate optimization on your site is probably the best investment you can make. After all, it's this one action that can even double your profits without any additional spending on marketing. That being said, working on mobile conversions is a lot different from seeking conversions on desktop. Here are the 4…
Latest Casino Bonuses (LCB) is breaking new ground by offering an extensive member loyalty program that rewards frequent visitors and active forum users. The new LCB Shop is modeled after traditional casino loyalty programs and pay out in a range of valuable premiums including LCB souvenirs (such as t-shirts and iPhone cases); free no deposit…
The sole fact of having an app should help you expand your business, reach new audiences, or offer the same audience one more way to interact with your brand. However, it's always better to prepare a simple launch plan that will help you multiply your results and maybe even make the whole project profitable from…
App marketing has truly exploded in the recent years, and the trend is only expected to continue in the near future. It's actually estimated that by the end of 2017 there will be 4.4 billion people worldwide using mobile apps. What this means for affiliates is simple: Start creating an app if you haven't already.…
Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…
One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. What this means for affiliates are great opportunities for some seasonal profits and a way to reach new audiences - people who aren't normally all that interested in gambling. Here…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
