Why Do Live Dealer Sites Matter? Innovation is an absolutely vital element for the gaming industry on land and on the web. Over the decades, improvements and add-ons to popular games have helped keep the industry fresh and intriguing to players of all kinds. A quick look back into gaming history shows breakthroughs like progressive…
Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. Mainly, you will have to focus on making your content sharable and promoting it directly to…
Google's recent Panda 4.0 update was the latest in a string of algorithm updates that should be sending a clear signal to web publishers of all kinds - Google is very serious about quality content; site relevance, and user interaction. Anyone who doubts the previous statement should take a long, hard look at the sites…
Less than 10 seconds is often what it takes for the average visitor to decide that they want to leave your landing page. (source) This isn't good news for affiliates, or marketers in general. In other words, what it means is that your landing page has only a very short while to showcase your offer…
Affiliate marketing is a business that naturally attracts people who fancy themselves as entrepreneurs. And why shouldn't it? This business is ideal for anyone who is willing to put in tremendous amounts of time and effort to their business before ever seeing a dime in revenue. It's also a business that can handsomely reward all…
Ace Incentives Program There's a lot more to affiliate management than just answering e-mails and phone calls in a timely manner. In the world of affiliate marketing, true client care is all about building strong relationships and customizing affiliate programs to meet specific needs. That area is where the Ace Incentives Program comes into the…
Understanding user psychology is one of the keys to building a profitable online business. After all, people will be interacting with your products through various screens and devices, and whatever product or solution you release, will always be just a set of bits and bytes under the surface. Understanding how those bits and bytes work…
Virtually all across the board, we're seeing people reporting Facebook engagement numbers falling dramatically. In short, what's happening is that Facebook keeps reducing the organic reach for all business/fan pages. This is due to the growing number of pages and crowding up of the whole network. At least that's what Facebook says. However, at the…
Redesigning an existing website is the kind of the job most casino affiliates look at with a serious sense of dread. That's because redesign projects can be incredibly time consuming, and very risky projects. The stakes are high with any web redesign, but they're even higher when you're talking about an already very successful site…
Traditionally, summer hasn't been the best time to promote online gambling products. There's the summer slump and we always need to find some creative ways to get around it. This year, however, is a bit different due to one particular event - the World Cup. So here are some possibilities for beating the summer slump,…
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