Silver Oak Casino Good online casino blogs need to provide interesting content for end users and they need to be updated on a regular, if not daily, basis. By these standards, the Silver Oak Casino blog is a great example of how a casino blog can add real value for everyone involved. Silver Oak does…
[caption id="attachment_41326" align="alignright" width="200" caption="Gustaf Hagman, co-founder Leo Vegas"][/caption] Gustaf Hagman - Leo Vegas One thing that all of our movers and shakers have in common is good sense of what's happening in the industry and what their players and affiliates really want. Leo Vegas co-founder Gustaf Hagman realized early on that what players really…
Affiliate marketing sites, and the people who run them, are challenged with creating websites that function as both content providers and salesmen. Maintaining a balance between those two functions, however, is a factor that will seriously impact the number of players you convert and the number of zeros on your bottom line. If you're serious…
By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? And more importantly, can you make your next app more visible and grow its App Store rankings by experimenting with some ASO practices? Here's our take: 1. App Icon…
Promoting online bingo programs is a great way to diversify your casino affiliate marketing program while nailing down some very steady revenue streams. The biggest barrier in front of all that bingo cash is simply getting your head around how bingo player acquisition differs from poker or sports betting. Bingo is a different world but…
Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…
A Good Reputation Due diligence is the responsibility of any affiliate whose looking for a new casino partner, whether they've been in the business for decades or are just getting started. That means digging around affiliate advocate sites like CAP and Affiliate Guard Dog to find out what kind of reputation your new affiliate program…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
Online marketing is a game of numbers. To some extent, the more you have of a given metric, the more successful your business is. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes: 1. Focusing on Traffic Only Traffic is important. We all…
From an economic standpoint it's easy to understand why the UK is imposing a new Point of Consumption Tax (PCT) on online gambling transactions. By imposing a 15% tax rate on wagers as they're made, in the UK, they're doing an end-run around tax-dodging offshore-licensed operators and could be putting an additional £300 million ($500…
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