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The Start of In-App Search Apps and Why We Should Pay Attention

A couple of weeks ago, we saw the launch of an app simply called In-App Search, as covered by TechCrunch. What it does is rather simple in nature. It delivers a search feature that goes through the other apps you have installed on your device and returns the results based on the content it finds.…

What to Look Forward to at the Barcelona Affiliate Conference

Incredible Networking Opportunities Affiliate marketing can be a lonely business and events like the Barcelona Affiliate Conference give affiliate partners a chance to get out and make new business connections. This year's event, which runs Thursday, October 23-Sunday, October 26, is jam-packed with networking parties and breaks that make building new partnerships a whole lot…

Could Google “Knowledge Vault” Be The Future Of Search?

Google is constantly on the lookout for new and more effective ways to deliver their search engine results. In fact, when we look at the core of their mission, "ranking websites according to their relevance" is nowhere to be found. Google is about something entirely else. And that something is providing answers to the problems…

Keep Your Mobile Players In-App Through Gamification

Mobile apps are the new Wild West of the igaming world but, like their historic counterpart, they offer as many pitfalls as rewards. Plenty of igaming operators and affiliates have ventured into costly mobile app projects that are currently gathering virtual dust because they simply didn't connect with their intended audiences. So what's the solution…

Newest Mobile Gambling Insights: Payments, Trends and Marketing

Quite recently, our friends over at FC Business Intelligence published a really interesting paper featuring an interview with three experts, asking them timely questions about the iGaming mobile market. Taking part in this, are Richard Schuetz - the commissioner of the California Gambling Control Commission, Alex Igleman - a gaming attorney and strategist, Rachel Hirsch…

How to Make Sure Bing Displays the Correct Title for Your Web Page

For years now, Google has been known for altering the meta description of our content on their results pages - something we don't always appreciate. In short, what Google does is it goes through the content of your page, looks for a phrase that's related to whatever the user is searching through Google Search, and then displays…

How to Truly Measure Your Social Media Results

Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…

Are You Ready for Some Revenue? NFL Football is Officially Here

Are you ready for some revenue? Some NFL football revenue? Professional football is both the United States' national sport and national obsession. Every week massive audiences hunker down to watch, and wager on, NFL football across the land, and there's no reason to be missing out on this huge opportunity. For North American sports betting…

How to Attract More Football Traffic

Soccer is the world's most popular sport so it's no surprise that soccer wagering is an absolutely huge business in every corner of the globe. How big is the business? According to a report from SportRadar, soccer betting constitutes as much as 70% of the the $1 trillion sports betting industry. (That estimate includes both…

Mo' Affiliate Marketing Platforms, Mo' Problems

Diversifying your portfolio is an affiliate marketing fundamental that's tough to argue with. The only problem with not putting all your eggs in one basket is that checking on them across multiple affiliate marketing platforms can be a real headache. Not only that, but collecting revenue from multiple programs is a headache that's revisited every…