Niche Markets As 2014 draws to a close, plenty of long-time casino affiliates are wondering where they stand in the business. That's because competing with corporate marketing teams and a cadre of super-affiliates has made scratching out a living in affiliate marketing incredibly tough. The good news is that small-time affiliates can still take the…
I'm one of the most recognizable faces in the igaming media and if you've ever been to any industry trade shows you've almost certainly seen me. If you read the igaming media on regular basis, you're probably jealous of my globe-trotting lifestyle. But don't let all those pictures of me enjoying the party lifestyle fool…
The days of keyword-centric SEO are long gone. Right now, if you want to secure a good spot for your affiliate business on the results pages, you'll need to take care of much more than just building your content around keywords. For instance, there's the issue of semantic search. Here's what to do about it:…
A couple of weeks ago, Google announced their new "Mobile-friendly" labels. Those labels are displayed alongside certain search engine results to indicate whether the site is mobile friendly or not. It's believed that sites that are mobile-friendly by Google's standards should get additional boost on the mobile search results pages. Naturally, sites that are not mobile-friendly…
We've witnessed a lot of talk after the recent Pigeon update. Many businesses and site owners have been affected by the update in some way, which has forced them to adjust their approach and search engine optimization methods. So let's take a look at what's been going on and what is the possible direction for the local…
With new devices being released every year, new trends in their design, and new marketing techniques overall, we will continue seeing changes in search advertising as well. Here's what's worth paying attention to: 1. Larger Devices Taking Over Around a decade ago, every phone manufacturer was trying to make their devices as small as possible. Then came…
Google is making a stand against bit torrent sites and other sources of bootlegged content with a major update to its Pirate algorithm. The recent update is the biggest since the algo rolled out back in 2012 and could deal a significant blow to sites that host pirated content. Pirate targets keywords that end-users use…
There's been a very interesting study shared at Search Engine Journal a couple of weeks ago. It speaks about SEO agencies and the current trends in the SEO business in general. The study was built on a survey that reached 400 respondents, including SEO agencies, SEO clients, and even people actively refusing to work with an…
With SEO being as huge of a topic as it is, there will inevitably be some myths circulating around. So today, let's take a look at 10 of those myths and explain how to deal with them. 1. The chase to rank no.1 While having the top ranking page for a given keyword is surely…
An Extended SEO Break Earlier this year SEO oracle Matt Cutts decided he was going to take a break from the SEO grind for a few months. That worked out so well, for Matt anyways, that he's extended his break until sometime in 2015. If Cutts' break is such a good idea, how about an…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
