When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…
As an iGaming affiliate, you’ve got plenty of things to learn once you first start your business. Part of this includes various terms that you might never have heard of before, such as “negative carryover”. If you joined affiliate programs with little experience, it’s possible that you won’t have much of an idea about…
When running an iGaming affiliate business, you’ll quickly learn that there are many areas that you need to consider beyond simply building a website and writing content. One of the most important factors is, without a doubt, maintaining the highest levels of website security. Cyberattacks are extremely damaging, but in most cases they are preventable.…
Google is by far the most popular search engine in the world, and it’s probably the first you go to as a consumer but also as an affiliate business owner. Almost by habit, affiliates create content with Google in mind and vary rarely give thought to the other search engines out there. What’s more, if…
Over the past couple of years, video content has become increasingly popular and is now something that Google considers a ranking factor. YouTube has gone from strength to strength, and the likes of TikTok and Twitch have provided huge opportunities for content creators. Creating video content can be a little tricky for online casino and…
Twitch is a streaming platform that has gained serious traction in recent years. It’s well-known within the gaming community but other sectors have also used it to gain and grow large audiences, including iGaming affiliates. Understanding what Twitch is and how it works is important if affiliates are to decide whether it is a platform…
User experience (UX) is one of the most important things for affiliates to master. To put things simply, you cannot expect to retain your audience if you can’t keep your audience engaged. And if they find your website difficult to navigate, they won’t stick around for long. The UX space is changing all the time…
Email marketing is one of the best ways that casino affiliates can reach their audiences and keep them engaged. If you haven’t already integrated email marketing into your site and acquisition and retention activity, it is important to think about which platform is best for you. With so many options to choose from, knowing which…
When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
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