Wager Profits Experienced affiliates know that building up a player base is not an overnight process (or even a fortnight process). That's why quotas like the kind Wager Profits imposes on its partners in their terms and conditions are so grating. Wager Profits requires affiliate partners to bring in at least five new players in…
On its face, the concept of revenue share is very simple. Affiliates send players to online casinos and sports books and collect a percentage of that player's losses. The problem for affiliates is that different sites use different standards and formulas for defining what exactly constitutes revenue. Two players losing the same amount at two…
[caption id="attachment_33209" align="alignright" width="274" caption="Cypriots protesting a plan taxing smaller accounts."][/caption] The Cyprus banking crisis has felt pretty far away for most of the world, but it may come crashing down on the online gambling industry. CalvinAyre.com is reporting that several large, US-facing financial processing services and affiliate programs have accounts in the small country's…
[caption id="attachment_33060" align="alignright" width="300" caption="iGB is a pretty good time"][/caption] When it comes to iGaming awards, the International Gaming Business (IGB) Awards are the equivalent of the Oscars in the movie business. These awards are handed out every February by the publishers of iGBA Magazine in a lavish London ceremony that coincides with the iGB…
[caption id="attachment_32942" align="alignright" width="290" caption="Ladbrokes online presence will get a big boost from the Playtech partnership."][/caption] Ladbrokes has entered into a partnership with Playtech in the hopes of beefing up their worldwide Internet gambling options. The blockbuster deal is set to work in tandem with Ladbrokes' recent acquisition of the betting exchange, Betdaq. A big…
[caption id="attachment_32659" align="alignright" width="216" caption="Richard Skelhorn"][/caption] Richard Skelhorn - CasinoChoice.co.uk Richard Skelhorn has been a major player in the UK affiliate market for the last decade or so. He was one of the first UK super affiliates and, in fact, one of the first UK affiliates to server UK players. Skelhorn's rise to the top…
C-Planet Anyone who follows rogues is certainly familiar with C-Planet. They've settled down on our Rogue List and don't seem to be very interested in changing their business model to something more, uh, partner-friendly. Over the past couple of years, CAP readers have sounded off about difficulties contacting anyone at C-Planet, as well as allegations…
Winner Affiliates recently launched a new suite of tools called, Winner Social Affiliates Program, designed with increased player conversions in mind. We recently sat down with Winner Affiliate Manager Alon Lavie to get the scoop on exactly what affiliate partners can expect from this new tool. What is Affiliates Social Affiliate Program? Social affiliates is…
If we were to make a list of good business practices, it would certainly include some of the following items: diversify your streams of income, add new products and services that reach new markets, and address new innovations and their impact on your business as soon as they arrive. With that said, let me reintroduce…
Last year over £800 million was spent promoting the UK affiliate marketing industry and around and around £50 million of that was spent on gambling affiliates. These figures are the centerpiece of a new study from Price Waterhouse Cooper (PWC) conducted on behalf of the Internet Advertising Bureau (IAB). Among the findings of this first-of-its-kind study was…
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