One of the most exciting, and incredibly frustrating, aspects of the igaming industry is that it's always a bit surprising. Like the games that operators and affiliates present to their players, you never quite know what's going to happen next or what's waiting around the next corner. In that regard, 2014 has been a pretty…
Speak to anyone in gambling about their thoughts on the future of the industry and you will find one topic pops up time after time – Bitcoin. Calvin Ayre predicted at the beginning of the year that a mainstream operator would start to accept the currency in 2014 and this has come true as Vera…
Autumn is the time of year when cooler weather has players heading indoors to enjoy some quality time at their favorite online casinos or wagering on their favorite sports. For affiliates who are looking for new revenue streams, fall is the perfect time of year to add a new casino or sports book to their…
Quite recently, our friends over at FC Business Intelligence published a really interesting paper featuring an interview with three experts, asking them timely questions about the iGaming mobile market. Taking part in this, are Richard Schuetz - the commissioner of the California Gambling Control Commission, Alex Igleman - a gaming attorney and strategist, Rachel Hirsch…
Mobile search is the leading edge of web marketing for casino affiliates who are looking for quick conversions and high value players. The challenge for mobile-minded affiliates is understanding what makes mobile search, and mobile players, different from their desktop-bound counterparts. Once you've made that connection, adjusting your strategies to take advantage of the mobile…
Earlier this year the Guardian newspaper took a major step into the future when it opened its own online sports wagering service. This unique value add for Guardian readers may tread some ethically questionable ground for journalists, but it's great news for casino affiliates. After all, the Guardian is one the UK's biggest newspapers and…
Silver Oak Casino Good online casino blogs need to provide interesting content for end users and they need to be updated on a regular, if not daily, basis. By these standards, the Silver Oak Casino blog is a great example of how a casino blog can add real value for everyone involved. Silver Oak does…
[caption id="attachment_41326" align="alignright" width="200" caption="Gustaf Hagman, co-founder Leo Vegas"][/caption] Gustaf Hagman - Leo Vegas One thing that all of our movers and shakers have in common is good sense of what's happening in the industry and what their players and affiliates really want. Leo Vegas co-founder Gustaf Hagman realized early on that what players really…
Promoting online bingo programs is a great way to diversify your casino affiliate marketing program while nailing down some very steady revenue streams. The biggest barrier in front of all that bingo cash is simply getting your head around how bingo player acquisition differs from poker or sports betting. Bingo is a different world but…
Catch the Ice Cream Man Chasing down the ice cream man for a cool treat on a hot day is a summertime tradition that's lasted generation after generation. As part of their own hot summer incentives, Ace Revenue is bringing back that coolest of summer icons for their Catch the Ice Cream Man promotion. This…
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