One key distinction of regulated gaming in Massachusetts is that the state did not allow casino affiliate marketing. But members of the Massachusetts Gambling Commission (MGC) recently reversed course and are allowing affiliates in the market after a recent meeting with several representatives of the affiliate world. The MGC's course correction took place just one…
One of the most critical factors to ensure success is agreeing to fair terms and conditions when entering a new partnership with any operator. However, many sports betting and iGaming affiliates – especially the newer ones – don’t necessarily know what to look out for. As a result, they end up in partnerships that aren’t…
Intelitics is being tapped by Bet Seven Online to provide its data-driven marketing platform to the operator's SuperSeven brand. Under the terms of the deal, SuperSeven will be deployting the Intelitics product suite for a variety of tasks ranging from real-time player tracking to affiliate activity of all types. Though SuperSeven's affiliate program has not-yet-launched,…
The University of Colorado and PointsBet sportsbook made history recently when they became the first US university to pair up with an official sports betting operator. The deal, which included a revenue stream for CU and tons of exposure for PointsBet also included a nod to affiliate marketing, according to a report from Sports Illustrated.…
Sky Betting & Gaming (SB&G) is shutting down its casino affiliate marketing program in the wake of some scathing media coverage and a rapidly changing regulatory environment. It's a significant move that could signal seismic shifts in the casino affiliate marketing business. SB&G informed its affiliate partners of its decision on Monday in an e-mail…
The London Affiliate Conference is one of the casino affiliate marketing world's biggest events and this year show, which takes place from February 4-7, looks to be the biggest one yet. The four day event is a whirlwind of networking, panel presentations, and plenty of ridiculously over-the-top parties. If you're planning on attending, here are…
New Jersey facing casino affiliates are being given a choice: quit doing business with offshore sites that aren't licensed in Jew Jersey, or get outta town. This Tony Soprano-style threat isn't as bad as all that. Affiliates have a quite generous 150 days to get in compliance before feeling the wrath of the New Jersey…
December is boom time for brick-and-mortar retailers but it can make some casino affiliate sites feel more like a ghost town. With a slew of worldwide holiday celebrations distracting players, grabbing new conversions as the end of the year rolls around can be tough. Fortunately, most operators realize this and do everything they can to…
The string of holidays that's runs from November until January are big business for retailers, but they're not always the best time of year for casino affiliates. Between hectic holiday schedules and stretched-to-the-breaking-point budgets, plenty of casual gamblers simply don't have online gambling on their radar this time of year. Competing with family gatherings, vacations…
Continually opening new markets is an essential ingredient for growth in any industry and igaming business is no exception. The problem with newly developed igaming markets is that despite their early promises of vast new revenue streams, they frequently fall flat on their faces. Whether it's bureaucratic red tape or a lack of enthusiasm amongst…
News in the iGaming and Sports Betting affiliate world moves fast.
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