[caption id="attachment_26223" align="aligncenter" width="425" caption="Affiliates want to make money, but do they know what to track?"][/caption] We set out to ask affiliates what they track in their stats on a daily basis and asked them what they felt was the most important. One of the most important things we found is that affiliates prefer to…
[caption id="attachment_26163" align="aligncenter" width="425" caption="Pixel Tracking is informative and easy to set up for affiliates"][/caption] The Pixel Tracking method is a way of monitoring how visitors who come to your website view your pages. This method provides the Webmaster with critical information on what viewers are responding too and analyses what pages they are loading.…
Before working with a casino affiliate program, it's important to for an affiliate to understand the program's terms and conditions to determine their stance on ring fencing, negative carryover, and other important factors. Here is a rundown of some things you need to know about an affiliate program before choosing to work with them: Community…
Many affiliates may be losing out on earnings due to a practice some operators use called "bundling". What is bundling and how does it affect your bottom line as an affiliate? Bundling Explained Bundling is when an affiliate program groups players sent to any of their casinos under one umbrella. Many affiliate programs love to…
Which site metric do you think is more important, page views or unique visitors? In an affiliate marketing industry obsessed by SEO questions, the outcome of this argument takes on some pretty serious monetary consequences. There are pros and cons to both metrics and some in the industry don't think much of either one. Whether…
Now is a great time to get into the gaming business and that's why more and more entrepreneurs are looking to grab a piece of that pie through casino, poker and sportsbook affiliate programs. The global gaming industry is set to bring in as much as $151 billion in revenues this year. That number is…
[caption id="attachment_18380" align="alignright" width="268" caption="To poach or not to poach?"][/caption] Player poaching is one of those tolerated, but ethically dubious, practices that's existed as long as casinos, of any kind, have existed. Technically, there's nothing illegal, or even immoral, about one affiliate doing anything it takes to grab a player, that's what businesses do. White…
Spamdexing is a catch-all phrase that covers a number of ethically dubious black hat SEO tricks and techniques (though not all spamdexing is black hat). Just click through the forums on CAP, or any other big affiliate site, and you'll see the term spamdexing pop up over and over. But what does it really mean?…
Casino and sports betting affiliate partners are like any other business people, at the end of the day they just want to get paid. But between the global nature of the business and an ever changing regulatory environment, getting at that money is harder than ever. That's why affiliate publishers need to closely evaluate whether…
[caption id="attachment_17047" align="alignright" width="192" caption="Conversions equal revenue."][/caption] Web based entrepreneurs have access to a flow of information and statistics that would turn previous generations of business owners green with envy. For beginning affiliates, that information flow can be something of a double-edged sword. Sorting through confusing spreadsheets filled with terms like conversion rates, chargebacks, cost-per-clicks…
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