Pool and billiards are in the shaded area of the affiliate business and do not receive enough exposure to make them a field to be exploited alone, but casino affiliates are often curious about what lays under the shade and we did some research in order to bring you what this business is really about.…
I am a big fan of behavioral economics and to its extension, behavioral marketing, especially to the work of Dan Ariely and Daniel Kahneman just to name a few. I appreciate Daniel Kahneman for the new light he brought on the matter of the contemporary multiple-self that from an epistemological perspective rebuilds the hermeneutics of…
The most powerful iGaming affiliate network is finally here. We would like to introduce you to the official affiliate network of CAP— the only iGaming network that delivers simplified reporting, the best offers in the business, and quick payments. If you're looking to drive revenue to your brands and expand your casino affiliate marketing efforts,…
Do affiliates poach sales from their operators SEO and PPC efforts or do they help boost those efforts? The answer, it turns out, is a little bit of both. That's the conclusion Search Engine Journal blogger Andy Riemer draws in an intriguing posting titled, How Affiliates Can Help & Hurt SEO & PPC’s Bottom Line.…
The NETELLER affiliate program allows gambling affiliates to increase the amount of money they're earning with their existing player base, no matter where those folks are playing. (Good piece of advice: It even pays when they're not playing.) Affiliates promoting NETELLER can earn as much as 20% of what their players spend online, so long…
Are sophisticated click fraud schemes, like the Chameleon, utilizing botnets to rob affiliates partners and operators every month? According to a recent report from eZanga, a click fraud protection program, that's exactly what's happening and it's costing webmaster as much as $6.2 million every month. Here's a few botnet basics that every gambling affiliate should…
Deciding on a payment model is one of the biggest decisions that gambling affiliates face when selecting new operators to work with. Whether you choose a cost-per-acquisition (CPA), cost-per-lead (CPL), revenue share, or hybrid payment system has serious long-term consequences, so picking the right one is a top priority. The bigger challenge is deciding which…
Wager Profits Experienced affiliates know that building up a player base is not an overnight process (or even a fortnight process). That's why quotas like the kind Wager Profits imposes on its partners in their terms and conditions are so grating. Wager Profits requires affiliate partners to bring in at least five new players in…
On its face, the concept of revenue share is very simple. Affiliates send players to online casinos and sports books and collect a percentage of that player's losses. The problem for affiliates is that different sites use different standards and formulas for defining what exactly constitutes revenue. Two players losing the same amount at two…
[caption id="attachment_33060" align="alignright" width="300" caption="iGB is a pretty good time"][/caption] When it comes to iGaming awards, the International Gaming Business (IGB) Awards are the equivalent of the Oscars in the movie business. These awards are handed out every February by the publishers of iGBA Magazine in a lavish London ceremony that coincides with the iGB…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
