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What Makes for a Good Online Sportsbook Review?

As legal online and mobile sports betting continues to roll out across the US, more and more consumers in regulated states are looking to affiliates to help them find reputable betting brands. Affiliates play a vital role in this regard. They are a place where sports fans and bettors can find licensed operators to bet…

Navigating the minefield of T&Cs

One of the most critical factors to ensure success is agreeing to fair terms and conditions when entering a new partnership with any operator. However, many sports betting and iGaming affiliates – especially the newer ones – don’t necessarily know what to look out for. As a result, they end up in partnerships that aren’t…

What Does an Affiliate Manager Do for Casino Affiliates?

Small business owners need all the help they can get when launching their businesses and in the world of casino affiliate marketing, the affiliate manager is one of the most helpful folks you'll meet. Affiliate managers are the bridge between online casinos, and the affiliates who are bringing them customers. But what do affiliate managers…

How to Negotiate the Best Affiliate Deals

This post will provide top tips for how affiliates can negotiate the best deals with online gambling operators and their affiliate managers. Form strong relationships with affiliate managers There’s an old saying that goes, “You are who you spend your time with.” In short, the people you rub elbows with will impact your behavior, and…

Mo' Affiliate Marketing Platforms, Mo' Problems

Diversifying your portfolio is an affiliate marketing fundamental that's tough to argue with. The only problem with not putting all your eggs in one basket is that checking on them across multiple affiliate marketing platforms can be a real headache. Not only that, but collecting revenue from multiple programs is a headache that's revisited every…

Optimizing Websites for Maximum Affiliate Marketing Firepower

Affiliate marketing sites, and the people who run them, are challenged with creating websites that function as both content providers and salesmen. Maintaining a balance between those two functions, however, is a factor that will seriously impact the number of players you convert and the number of zeros on your bottom line. If you're serious…