Are you ready for the London Olympics? If not you’re missing out on a chance to convert players in the most technology driven, Euro-centric Olympics ever. After all, the UK is a hotbed of sports betting activity and the Western European countries aren’t too far behind them.
Betting on Technology
What makes this Olympic Games different from past Games is the massive growth in smart phone use across the planet. Olympic bettors can both watch, and wager on, events like tennis, soccer and gymnastics from their mobile phones. That wasn’t really an option during the 2008 Beijing Games, when the first iPhone had only been on the market for nine months.
According to a recent article on GamblingCompliance.com titled, In-Play Set To Boost Olympic Betting, UK sportsbooks are looking for record numbers of in-play bettors during this year’s games. It’s already a very popular wagering option for UK soccer fans and sportbooks are hoping that carries over into Olympic wagering.
There’s no shortage of sportsbook affiliates promoting mobile betting and this is a perfect vehicle for taking those efforts up a notch. Olympic soccer is a perfect fit for your existing soccer bettors and convincing them to bet on Olympic tennis and basketball shouldn’t be a stretch.
Still looking for London Olympics content ideas? Check out Preparing for the 2012 London Olympics
Promotions
Affiliates United – As long as the Olympic Games are in London, you might want to consider one of the U.K.’s premiere sports books as an operator partner. Affiliates United is the affiliate program for William Hill and they definitely fit that bill. Their site is available in five languages and offers new depositors a £25 free bet. New affiliate partners can enjoy a generous introductory revenue share, and a healthy 25% rev share after three months.
Wager Web Affiliates – These guys have a good reputation in the industry and do a lot of US facing business. Wager Web offers a 30%-35% revenue share for CAP readers and that’s not a limited time offer. New players get a 50%-100% deposit and reload bonus, which is a pretty solid retention tool.
888 Affiliates – 888 is a big gun in the industry and give affiliates plenty of marketing support for their efforts. Big sites like 888Sport are also good places for getting your feet wet in the growing mobile betting and live betting categories. Cap readers can earn up to $500 on their first five players over 60 days.