The summer period is known as being the slowest in the calendar of online gambling operators. However, the British Open means that bookies are enjoying unexpected custom in the hot months.
In these periods the major sporting events worldwide are reduced to baseball, some scattered boxing and a little post-Wimbledon tennis. Tiger Woods's injury meant that gambling exploded – Woods's skill usually means he pays out at a meagre even money but now that he has been sidelined gambling on the British Open has exploded, not only in the UK but worldwide.
The favourite before the start of the championship was Sergio Garcia, who paid off at 10-1 from Bodog. Compared to the 2/1 or less Woods usually gets it's major value and the bettors clamoured to place their bids.