When regulated sports betting opens up in later this year, bet365 will be the operator to watch. That’s because they’ve signed on to be the Official Mobile Sports Betting Partner of the state’s most popular professional sports franchise, the St. Louis Cardinals baseball team.
The deal, which was announced by MLB earlier this week, includes most of the standard perks enjoyed by official betting partners across the spectrum. bet 365 will be able to use St. Louis Cardinals logos in its advertising and promotions. Company logos will be plastered throughout Busch Stadium.
Unlike most other gaming operator/professional sports team partnerships, the relationship between bet365 and the St. Louis Cardinals will include a bridge. As part of their deal, the team will launch the bet365 Bridge located on the second level in right-centerfield. This exclusive, ticketed deck features an all-inclusive menu featuring an all-inclusive menu of Coca-Cola and Budweiser products. Tickets for the bet365 Bridge will be available for sale to the public.
A bet365 spokesperson praised the deal saying, “bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State.”
Bill DeWitt III, President of the St. Louis Cardinals was similarly enthusiastic adding, “We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”
Regulated sports betting is expected to go live in Missouri sometime in the second half of 2025.