There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
Creating a dynamic social media space that both promotes your brands and engages customers is no simple task. A truly robust Facebook page or Instagram account is a delicate balance of user interaction and straight ahead marketing that must be built up over time. Given the importance of social media to any industry, and the…
Social media platforms such as Instagram can be something of a double-edged sword for casino affiliates. On the one hand, Instagram offers access to a younger demographic than other social platforms, such as Facebook, and offers endless potential conversions. On the other hand, it's a visual platform that can be vexing for web publishers who…
If you follow the news much, you wouldn't be faulted for seeing Twitter as the social media platform of choice for loudmouths and others who simply want to spout an opinion. But did you know that Twitter is also a great medium for casino affiliates to communicate directly with their best customers, while dredging up…
Social media has long been framed as something of a promised land for web publishers, especially casino affiliates. The story, as it's told, is that all you have to do is start posting on sites like Facebook and Instagram and before you know it you'll be interacting with potential customers all day long. The truth,…
Is Instagram a good fit for casino affiliates? While the popular photo sharing service may seem like a stretch for publishers in the gambling business, it might not be as big a stretch as it first appears. After all, Instagram offers your brand a great opportunity to reach new audiences, promote your value propositions, and…
Has anyone ever told you that you're doing social media all wrong? If your like most web publishers, they probably should have. Social media is a deceptively simple business tool that most businesses, including web-based businesses, usually wind up botching in a big way. Fortunately, most common of these mistakes involve some relatively simple fixes…
What's the secret to creating truly engaging social media content? According to content marketing guru Neil Patel, the secret involves a heaping dose of good old fashioned psychology. In a recent posting titled, How to Psychology to Maximize Social Engagement, Patel shared a number of tips for digging into the heads of your readers in…
Opportunities to purchase paid social media traffic are all over the place these days, but when is the optimal time to take advantage of these offers? If you're like most casino affiliates, large or small, you're working with a limited marketing budget and definitely want to make the most of every dollar you're spending. That's…
Social media can be something of an acquired taste for casino affiliates. Of course everyone knows they need to get social, but not everyone feels like diving into this nebulous pool. If you're nervous about developing a social media strategy, you can relax. Conquering social isn't that hard. But we warn you, it's going to…
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