When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so.
Updating your old content can help keep you relevant in search ranking results, but it’s also essential to maintaining credibility and trust with your audience. In this article, we’ll discuss the main reasons why you should regularly go through your old pieces and keep them up to date.
Updating Your Content Can Help With Your Rankings
The main reason most websites update their content is so they can continue ranking well in search engines. You probably don’t need us to tell you that online content creation is a fiercely competitive space in every industry; one search on Google will show dozens of articles with similar titles.
The best way to stand out is to create content that is better than everyone else. Refreshing your old work can help remove typos and inaccuracies, and improve the overall writing quality too. It also means any changes or updates are covered.
Updating Your Content Is a Low-Hanging Fruit and Potential Quick Win
If you want to grow a successful business in the long run, one of the best approaches is to focus on taking the low-hanging fruits. And when it comes to content creation, updating old content usually takes a lot less time than producing brand-new articles and pages.
When you update old content, you’ve already got a good base to work from; all you need to do is research and refine. On the flip side, looking for new ideas means spending hours brainstorming and coming up with new topics and angles.
Updating Content Shows Google That It’s Relevant
With the number of blog posts that get published every day, it’s easy to get lost in the noise – especially if you’re a new creator without much of an audience. If you leave blog posts on your website for years without updating them, they might also stop ranking.
When you refresh your old content, you show Google that it’s still relevant and it has a genuine place on your website. As a result, you’ll have a better chance of getting it to rank more highly.
You Can Use Up-to-Date Resources to Add Credibility
Using statistics is an excellent way to add credibility to your articles and give your content more authority. But over time, facts and figures will become outdated and the article you wrote will then become inaccurate.
Articles with timely statistics and information will naturally have a shorter shelf life than those that do not include these. When writing them, you must remember that you will probably need to update what you wrote in the future.
Every quarter or so, you should review your work to ensure that the statistics you use remain relevant. If they’re not, replace them with ones that are.
You Can Encourage Google to Visit and Crawl Your Website More Often
Considering the amount of content already on Google, it’s difficult to fight for the algorithm’s attention. And unless you’re publishing regular content, you could find that it’s increasingly difficult to have your pages crawled and appear higher in search results.
When you upload articles, Google will visit and crawl your website. You will rank higher in search engines if you’re doing a good job.
As we mentioned earlier, it’s quicker to update old content than it is to create new stuff. So, updating your work will invite Google to your website quicker.
You Can Diversify the Content on Your Website
As the internet progresses, it’s no longer about just articles. iGaming affiliates have become increasingly creative, adopting content forms like video and live streaming. If you want to succeed in the long run, you might need to consider doing the same.
When you update your old content, you can diversify your content and keep users’ attention for longer. You can embed videos, add infographics, and upgrade the visuals. Over time, these will draw more people to your pages.
Updating Your Content Is a Crucial Part of Your Strategy
Updating your content is critical if you want to grow in the long run, and you should look at your old articles and pages every three months or so. Now that you know why updating your content is important, why not go through your old pages and see what you can change?
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