Kay Schaefer is a Spain-based SEO consultant with a focus on outside of the box link building strategies. His firm KSOM.es technique focuses on really getting a handle on how his client’s company and website work before getting too deep into the link building process.
Last year he participated in a very informative CAP webinar titled, Experts Teach How to Defend Against Black Hat SEO.
While Schaefer has worked a lot in the iGaming sector, many of his clients are not from the gaming space. This gives him a good, broad perspective that many niche SEO experts lack.