PartyPoker
Just behind the official website for the World Series of Poker is PartyPoker ranking for, as you could guess, ‘poker’. Poker is a massive industry which it certainly shows through PartyPoker’s claim of over 30 million downloads since 2001.
PartyPoker has nearly half a million links pointing back to the website – a truly impressive feat that has undoubtedly come from backlink campaigns and word-of-mouth marketing. In an industry fraught with legal bindings, PartyPoker may have an edge because of keen eye for staying legal when much of the competition has been shut down – it goes to show that if you keep things in line than you can keep chugging away at your SEO.