SEO is field that’s in constant motion, just ask someone whose page rankings nosedive overnight without explanation thanks to the latest Google update or re-indexing. Once the mystery is solved, the SEO world lets out a collective, “A-ha!” and moves on to figuring out the next step. To help webmasters sort through this maze, here are some of the top SEO revelations of all time.
The Google Panda Monster
Last March Google rolled out their first Panda update and set the SEO world reeling. Matt Cutts and his web spam team sent out a very clear message that black hat SEO techniques, including content scraping and unnatural links would no longer be tolerated. After seeing traffic fall dramatically, most webmasters got the message.