When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…
The vast majority of affiliates still rely on SEO for generating a significant chunk of their traffic. That is why keyword research remains such an important factor when it comes to devising a content plan and creating the pages that make up your site. On the face of it, keyword research is pretty straight forward.…
Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
The Australian Communications and Media Authority (ACMA) took a strong stance against illegal gambling operations that masquerade as casino affiliates by operating review sites. It's the first time that ACMA has moved against casino affiliates who push players towards online casinos, but don't actually offering any gambling themselves. Officials at the ACMA said that this…
Bet365 is is revamping and relaunching its casino affiliate marketing program as Bet365 Partners. The new program features a new suite of support tools and, according to company officials, a new approach to its relationship with its affiliate partners of all sizes. The key feature of Bet365 Partners appears to be an enhanced suite of…
Spillemyndigheden, the Danish gambling regulatory authority, scored a big win over illegal operators last week when a local court approved its request to block 55 illegal gambling sites. The sites included a mix of skins betting and casino sites that were serving Danish players without actually obtaining a Danish gambling license. It's a big move…
Big Fish Games has always been a case study for success in the social casino/social gaming space. While other social gaming outfits came and went, Big Fish Games always seemed to be finding new successes. Since its inception as a startup, Big Fish Games has been sold and re-sold by various operations and always at…
Sporttrade, a US-based sports betting exchange startup, is pairing with Twin River Worldwide Holdings, Inc.to launch the first regulated sports betting exchange in the United States market. It's a partnership that's slated to last for several years and involves a healthy wager that Americans will embrace sports betting markets. The project is set to launch…
California Congressman Tony Cárdenas (D-CA-29) is introducing a bill that would ban gambling on greyhound racing and the prohibit the sport, entirely. If passed into law, the Greyhound Protection Act would phase out the industry over the course of time. In order to achieve its goals, House Resolution 7826 would amend the Wire Act to…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
