PointsBet has been selected to be one of the NFL’s approved sports betting partners. It’s a deal that shows how far the league has come from the days when its officials swore up and down that regulated wagering would mean certain doom for the integrity of the game.
The deal includes lots of opportunities for PointsBet to promote its offerings on NFL broadcasts and stadium events. NFL fans should prepare to see the PointsBet logo slapped across NFL stadiums when the season starts in just a few weeks.
PointsBet’s partnership with the NFL comes on the heels of a similar deal with NBC Sports. Under the terms of that deal, which extends for five years, PointsBet will be integrating sports betting data and promotions across a range of NBC Sports broadcast and digital properties.
In a statement reported on by iGamingBusiness, PointsBet US president Johnny Aitken celebrated the deal saying, “The PointsBet team is excited to become an approved sportsbook operator of the NFL leading into the 2021 season, as the relationship will be a cornerstone for PointsBet to provide the fastest and most comprehensive in-play betting experience in the world.”
“Through our fixed-odds and unique PointsBetting platform, we seek to offer the most NFL pre-game betting options. This relationship now complements that pre-game offering with a heightened in-play experience as we continue to expand our national footprint on a more seamless and reliable app across every customer touchpoint.”
The NFL’s cavalcade of sports betting partnerships really expose the hypocrisy of the league’s decades-long effort against sports betting, which they said would impute the integrity of the game.