December 7, 2010 (CAP PR Wire) — PKR.com has become the latest major igaming operator to increase the value of its players by providing a suite of mini games and side games from GTECH G2. The recent igaming software licensing agreement with PKR.com, one of the world’s fastest growing poker sites, follows launches of games on Betfair, Win2Day, Bet-At-Home and Virgin Games earlier this year. More than 40 top tier operators now offer top-performing instant and mini games provided by GTECH G2 including Bwin, Unibet, Betclic, Ladbrokes, Paddy Power, Expekt, Nordicbet, 888, Skybet, Victor Chandler and Betsson.
PKR’s portfolio of 20 GTECH G2 games includes three of the most popular easy-to-play instant win games in G2’s portfolio — Triple Chance Hi-Lo, Aces High, and Casino Dice – as well as three Bar-X games, several versions of Keno, and a selection of slots.
“We’ve found that many poker players enjoy side games as a great way to pass the time when they’re between hands or waiting for a tournament table to fill up. We’re sure that providing top quality instant play, instant win and mini games will increase our customers’ playing time and increase player value,” said Malcolm Graham, CEO of PKR. “We chose G2’s games because they are simply some of the best performing games available.”
“Side games provide a significant revenue stream for both our commercial igaming clients and lottery operators that offer games alongside their primary product,” said William Scott, VP Commercial, GTECH G2. “We’ve made a significant investment in developing a catalogue of games and back end systems to integrate them with other igaming products.”
GTECH G2 mini and side games are developed by the company’s Dynamite Idea team based in UK. Known for its innovative online interactive betting games, the group became part of GTECH G2 when lottery industry supplier GTECH created its comprehensive igaming software division. GTECH G2 has an extensive library of over 300 instant games and is continually adding new games. The games library features a full range of themes and game types, including branded content from leading companies such as PopCap and Endemol. A full catalogue of table, slots, video poker, number, scratch and arcade games is available at: http://games.gtechg2.com/.
GTECH G2 is the only interactive gaming software and services provider that can supply a complete end-to-end solution including lottery, poker, sports betting, bingo, casino, skill games, instant games and back office systems to commercial and state-run operators.
Affiliates can promote PKR.com via the PKR Affiliates program.
Media inquiries:
Larry Colcy, Lyceum Media
G2@lyceummedia.com +44 (0) 208 123 7184
About PKR
PKR is a revolutionary new concept in online poker that has changed the way the game is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world. For more information on PKR, please visit http://www.pkr.com or contact Jen Delaney.
About GTECH G2
Only GTECH G2 can provide the complete suite of core platform gaming engines, innovative content and flexible support services to both enterprises who are just entering the interactive space as well as to those who already offer a fully mature suite of interactive games. Its portfolio of expertise and digital solutions covers Lottery, Poker, Bingo, Sports Betting, Casino, Skill Games, Instant Games as well as a full range of back office and business solutions to help maximize revenues. The group brings together the lottery expertise of GTECH with Boss Media, a leading innovator in software and systems for Poker, Casino and Bingo entertainment; Finsoft , a leading provider of enterprise-wide real time trading solutions for the commercial sports betting industry – both interactive and retail; St Minver, a fully managed service provider of Internet games to media, lifestyle, and other brands; and Dynamite Idea, a developer of unique, innovative digital instant and side games. GTECH G2 can provide a flexible solution to all customers, large or small, wherever they may be on their interactive journey.