June 9, 2009 (CAP Newswire) — They said they were looking to secure more partnerships, and so far, they’re living up to their word. Online gaming giant PartyGaming has reportedly signed an exclusive contract with the U.K.’s Channel 5 to create a new brand of "Five" gaming services, including a new bingo site.
These new online services, which will be operated by PartyGaming and promoted by Five, are planned to launch soon, in 2009’s third quarter.
According to a news report from Reuters, this agreement marks the fourth business-to-business deal to be announced by PartyGaming in the current year, showing that the company is living up to its goal of growth and consolidation following its settlement with U.S. authorities earlier this year.
"We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world," the article quoted PartyGaming’s Chief Executive Jim Ryan.